Job ID
49046
Job Title
Digital Marketing Executive
To work for
Ghassan aboud enterprises and investment
Country
Syria
City
Damascus
Field of Work
Marketing - Advertising
Job Type
Full time
Minimum Education Level
Bachelor/ License Degree
Responsibilities
1) Digital Campaign Management
•Plan and execute performance-driven campaigns on Google Ads, Meta (Facebook/Instagram), TikTok, and LinkedIn.
•Monitor and optimize campaigns for lower CPC, CPA, and higher ROAS.
•Manage retargeting campaigns and audience segmentation.
2) Social Media Management
•Develop monthly content calendars for social platforms.
•Create engaging posts (images, videos, reels, stories).
•Manage page interactions, respond to messages, and grow audience organically.
3) SEO & Website Optimization
•Conduct keyword research and implement on-page SEO best practices.
•Work with developers/designers to optimize landing pages for higher conversion.
•Monitor site performance through Google Analytics/Search Console.
4) Email & CRM Marketing
•Create and send newsletters, promotional emails, and automated workflows.
•Segment email lists to improve relevance and engagement.
•Track open rates, CTR, and conversions.
5) Content Creation & Coordination
•Write content for social, blogs, newsletters, ads, and landing pages.
•Coordinate with designers, photographers, videographers, and agencies for creatives.
•Ensure brand consistency across all digital assets.
6) Analytics & Reporting
•Generate weekly/monthly performance reports.
•Analyze traffic, lead generation, ROAS, engagement, and conversion funnel.
•Recommend improvements based on data insights.
7) Market & Competitor Analysis
•Monitor competitor digital activities, ad creatives, and SEO standing.
•Track trends in customer behavior and platform algorithm changes.
8) Budget Management
•Manage monthly digital spend effectively.
•Allocate budget across channels based on performance.
9) Collaboration
•Work with sales teams to improve the lead quality and follow-up process.
•Coordinate with product, design, and customer support for campaign.
•Plan and execute performance-driven campaigns on Google Ads, Meta (Facebook/Instagram), TikTok, and LinkedIn.
•Monitor and optimize campaigns for lower CPC, CPA, and higher ROAS.
•Manage retargeting campaigns and audience segmentation.
2) Social Media Management
•Develop monthly content calendars for social platforms.
•Create engaging posts (images, videos, reels, stories).
•Manage page interactions, respond to messages, and grow audience organically.
3) SEO & Website Optimization
•Conduct keyword research and implement on-page SEO best practices.
•Work with developers/designers to optimize landing pages for higher conversion.
•Monitor site performance through Google Analytics/Search Console.
4) Email & CRM Marketing
•Create and send newsletters, promotional emails, and automated workflows.
•Segment email lists to improve relevance and engagement.
•Track open rates, CTR, and conversions.
5) Content Creation & Coordination
•Write content for social, blogs, newsletters, ads, and landing pages.
•Coordinate with designers, photographers, videographers, and agencies for creatives.
•Ensure brand consistency across all digital assets.
6) Analytics & Reporting
•Generate weekly/monthly performance reports.
•Analyze traffic, lead generation, ROAS, engagement, and conversion funnel.
•Recommend improvements based on data insights.
7) Market & Competitor Analysis
•Monitor competitor digital activities, ad creatives, and SEO standing.
•Track trends in customer behavior and platform algorithm changes.
8) Budget Management
•Manage monthly digital spend effectively.
•Allocate budget across channels based on performance.
9) Collaboration
•Work with sales teams to improve the lead quality and follow-up process.
•Coordinate with product, design, and customer support for campaign.
Qualifications
Education:
•Bachelor’s in Marketing, Business, Communications, or related field.
Experience
•1–4 years in digital marketing (industry experience is a plus).
•Hands-on experience with paid ads or social media marketing is preferred.
Technical Skills:
•Google Ads, Meta Ads Manager, LinkedIn Ads (as applicable).
•Google Analytics 4, Google Tag Manager.
•SEO tools (Ahrefs/Semrush/Moz).
•Email marketing platforms (Mailchimp, HubSpot, etc.).
•Graphic tools (Canva; Adobe Suite is a plus).
•CRM management experience is an advantage.
Soft Skills:
•Analytical thinker with strong attention to detail.
•Creative mindset for content and campaigns.
•Excellent communication (Arabic & English as needed).
•Ability to multitask and work under tight deadlines.
•Bachelor’s in Marketing, Business, Communications, or related field.
Experience
•1–4 years in digital marketing (industry experience is a plus).
•Hands-on experience with paid ads or social media marketing is preferred.
Technical Skills:
•Google Ads, Meta Ads Manager, LinkedIn Ads (as applicable).
•Google Analytics 4, Google Tag Manager.
•SEO tools (Ahrefs/Semrush/Moz).
•Email marketing platforms (Mailchimp, HubSpot, etc.).
•Graphic tools (Canva; Adobe Suite is a plus).
•CRM management experience is an advantage.
Soft Skills:
•Analytical thinker with strong attention to detail.
•Creative mindset for content and campaigns.
•Excellent communication (Arabic & English as needed).
•Ability to multitask and work under tight deadlines.
Specific Vacancy Requirements
1) Lead Generation & Conversion
•Marketing Qualified Leads (MQLs): X per month
•Cost per Lead (CPL): Target based on channel
•Conversion Rate (Visitor → Lead): 3–8%
•Landing Page Conversion Rate: 12–25%
2) Paid Ads Performance
•Click-Through Rate (CTR): ≥ 2% (industry dependent)
•Cost per Click (CPC): Within target range
•Return on Ad Spend (ROAS): ≥ 3–5x
•Cost per Acquisition (CPA): Within set budget
3) Social Media Growth
•Follower growth: 5–10% monthly
•Engagement rate: ≥ 2–4%
•Monthly reach & impressions: KPI set by platforms.
4) Website Metrics
•Organic traffic growth: 10–20% monthly or 50% yearly
•Bounce rate: improvement vs. previous month
•Average Session Duration: increasing trend
5) Email Marketing
•Open rate: ≥ 25%
•Click rate (CTR): ≥ 3%
•Unsubscribe rate: ≤ 0.3%
6) Content Performance
•Posts published: X per week/month
•Video views: target by campaign
•Blog traffic: growth vs. previous month
7) Operational KPIs
•Campaign launch on-time: ≥ 95%
•Reporting accuracy: 100%
•Budget adherence: within ±5% variance
•Marketing Qualified Leads (MQLs): X per month
•Cost per Lead (CPL): Target based on channel
•Conversion Rate (Visitor → Lead): 3–8%
•Landing Page Conversion Rate: 12–25%
2) Paid Ads Performance
•Click-Through Rate (CTR): ≥ 2% (industry dependent)
•Cost per Click (CPC): Within target range
•Return on Ad Spend (ROAS): ≥ 3–5x
•Cost per Acquisition (CPA): Within set budget
3) Social Media Growth
•Follower growth: 5–10% monthly
•Engagement rate: ≥ 2–4%
•Monthly reach & impressions: KPI set by platforms.
4) Website Metrics
•Organic traffic growth: 10–20% monthly or 50% yearly
•Bounce rate: improvement vs. previous month
•Average Session Duration: increasing trend
5) Email Marketing
•Open rate: ≥ 25%
•Click rate (CTR): ≥ 3%
•Unsubscribe rate: ≤ 0.3%
6) Content Performance
•Posts published: X per week/month
•Video views: target by campaign
•Blog traffic: growth vs. previous month
7) Operational KPIs
•Campaign launch on-time: ≥ 95%
•Reporting accuracy: 100%
•Budget adherence: within ±5% variance
Salary and Benefits
The offered salary will be aligned with the company’s salary structure and will reflect the candidate’s qualifications and professional experience.
About us
Ghassan Aboud Holding is a UAE- headquartered international conglomerate with offices in Australia, Belgium and Syria.The vision has grown from its roots in automotive to diverse sectors including hosptitalty, logistics, food distribution & retail and healthcare.
Required employees number
1
Posted On
Jun 17, 2026
Expiry Date
Jul 17, 2026
Photo
Required
CV Language
English