Job ID
46368
Job Title
Digital Marketing Specialist
To work for
Dama Rose Hotel
Country
Syria
City
Damascus
Field of Work
Marketing
Job Type
Full time
Minimum Education Level
Bachelor/ License Degree
Responsibilities
1-Performance & Paid Marketing:
- Plan, launch, and optimize paid campaigns across: Google Ads (Search, Display, Performance Max), Meta Ads (Facebook & Instagram) and Retargeting campaigns
- Optimize campaigns based on: Cost per booking / lead, Conversion rate, ROI and ROAS
-Coordinate budgets and campaign priorities with the Marketing Director.
2- Demand Generation & Growth:
- Support hotel occupancy and restaurant traffic through digital channels.
- Design campaign funnels for: Direct bookings, Restaurant promotions and Events and seasonal offers.
- Work closely with Sales and Marketing to align campaigns with targets.
3- Website,SEO & Conversion Optimization:
- Manage and improve the hotel website from a marketing perspective
- Implement SEO strategies for: Brand keywords, Hotel-related and destination keywords
- Optimize landing pages and booking paths
- Improve conversion rates, not just traffic
-📌 Website is a sales tool, not a brochure.
4- Tracking, Analytics& Reporting:
-Set up and monitor tracking tools (Google Analytics, pixels, conversions).
- Analyze performance across all digital channels.
- Prepare clear performance reports.
- Use data to support decisions, not assumptions.
- Plan, launch, and optimize paid campaigns across: Google Ads (Search, Display, Performance Max), Meta Ads (Facebook & Instagram) and Retargeting campaigns
- Optimize campaigns based on: Cost per booking / lead, Conversion rate, ROI and ROAS
-Coordinate budgets and campaign priorities with the Marketing Director.
2- Demand Generation & Growth:
- Support hotel occupancy and restaurant traffic through digital channels.
- Design campaign funnels for: Direct bookings, Restaurant promotions and Events and seasonal offers.
- Work closely with Sales and Marketing to align campaigns with targets.
3- Website,SEO & Conversion Optimization:
- Manage and improve the hotel website from a marketing perspective
- Implement SEO strategies for: Brand keywords, Hotel-related and destination keywords
- Optimize landing pages and booking paths
- Improve conversion rates, not just traffic
-📌 Website is a sales tool, not a brochure.
4- Tracking, Analytics& Reporting:
-Set up and monitor tracking tools (Google Analytics, pixels, conversions).
- Analyze performance across all digital channels.
- Prepare clear performance reports.
- Use data to support decisions, not assumptions.
Qualifications
- 2-3 years of experience in digital marketing.
- Hospitality industry experience OR agency background is mandatory.
- Strong hands-on experience with: Google Ads, Meta Ads and Campaign optimization.
- Solid understanding of: Funnels, Conversion tracking and Customer acquisition cost.
- Experience working with multiple campaigns and priorities.
-Analytical, performance-driven mindset.
- Hospitality industry experience OR agency background is mandatory.
- Strong hands-on experience with: Google Ads, Meta Ads and Campaign optimization.
- Solid understanding of: Funnels, Conversion tracking and Customer acquisition cost.
- Experience working with multiple campaigns and priorities.
-Analytical, performance-driven mindset.
Specific Vacancy Requirements
- Experience with hotels, restaurants, or lifestyle brands.
- Experience managing budgets and performance targets.
- Familiarity with booking engines or lead-based businesses.
- Ability to work in fast-paced, multi-brand environments.
- Experience managing budgets and performance targets.
- Familiarity with booking engines or lead-based businesses.
- Ability to work in fast-paced, multi-brand environments.
Salary and Benefits
- As per Dama Rose Hotel salary scale
- Social Security.
- Medical Insurance
- Social Security.
- Medical Insurance
Required employees number
2
Posted On
Jan 13, 2026
Expiry Date
Feb 12, 2026