Job ID
49018
Job Title
Content Creater & Copywriter
To work for
Ghassan aboud enterprises and investment
Country
Syria
City
Damascus
Field of Work
Marketing - Advertising - Journalism/Media
Job Type
Full time
Military service
Finished or Exempted (For male)
Minimum Education Level
Bachelor/ License Degree
Responsibilities
1. Content Ideation & Creative Strategy
* Develop innovative content ideas for campaigns, social media, and digital platforms
* Translate marketing and sales objectives into clear, actionable content concepts
* Create multiple content angles for the same product (value-driven, emotional, tactical)
2. Copywriting
* Write high-quality social media captions
* Develop video scripts (Reels, ads, short-form content)
* Create strong headlines and hooks
* Write website and landing page content when required
* Ensure consistency in tone of voice and brand messaging
3. Content Planning & Editorial Oversight
* Build and manage monthly content calendars
* Prepare clear and structured briefs for design and production teams
* Review and refine content before publication to ensure quality and alignment
4. Business-Driven Content Development
* Ensure every piece of content serves a defined objective (awareness, engagement, lead generation, or sales)
* Support campaign messaging and promotional content strategies
5. Performance Review & Optimization
* Analyze content performance in collaboration with the marketing team
* Provide actionable recommendations to improve messaging and effectiveness
* Continuously refine content approaches based on data and insights
* Develop innovative content ideas for campaigns, social media, and digital platforms
* Translate marketing and sales objectives into clear, actionable content concepts
* Create multiple content angles for the same product (value-driven, emotional, tactical)
2. Copywriting
* Write high-quality social media captions
* Develop video scripts (Reels, ads, short-form content)
* Create strong headlines and hooks
* Write website and landing page content when required
* Ensure consistency in tone of voice and brand messaging
3. Content Planning & Editorial Oversight
* Build and manage monthly content calendars
* Prepare clear and structured briefs for design and production teams
* Review and refine content before publication to ensure quality and alignment
4. Business-Driven Content Development
* Ensure every piece of content serves a defined objective (awareness, engagement, lead generation, or sales)
* Support campaign messaging and promotional content strategies
5. Performance Review & Optimization
* Analyze content performance in collaboration with the marketing team
* Provide actionable recommendations to improve messaging and effectiveness
* Continuously refine content approaches based on data and insights
Qualifications
* 3–6 years of experience in Content Strategy, Copywriting, or Creative Planning
* Strong background in marketing and digital communication
* Excellent writing skills in both Arabic and English
* Solid understanding of digital marketing funnels and audience behavior
Core Skills
* Strategic and creative thinking
* Advanced copywriting (hooks, storytelling, calls-to-action)
* Ability to translate product features into customer value
* Strong understanding of audience psychology
* Ability to align content with commercial objectives
Preferred (Automotive Industry)
* Experience in automotive marketing or related industries
* Ability to transform technical specifications into engaging narratives
* Understanding of the customer journey (awareness → consideration → decision)
Key Performance Indicators (KPIs)
* Quality and effectiveness of content ideas
* Contribution to engagement and lead generation
* Performance of conversion-oriented content
* Consistency and clarity of content direction
* Alignment with campaign and business goals
* Strong background in marketing and digital communication
* Excellent writing skills in both Arabic and English
* Solid understanding of digital marketing funnels and audience behavior
Core Skills
* Strategic and creative thinking
* Advanced copywriting (hooks, storytelling, calls-to-action)
* Ability to translate product features into customer value
* Strong understanding of audience psychology
* Ability to align content with commercial objectives
Preferred (Automotive Industry)
* Experience in automotive marketing or related industries
* Ability to transform technical specifications into engaging narratives
* Understanding of the customer journey (awareness → consideration → decision)
Key Performance Indicators (KPIs)
* Quality and effectiveness of content ideas
* Contribution to engagement and lead generation
* Performance of conversion-oriented content
* Consistency and clarity of content direction
* Alignment with campaign and business goals
Salary and Benefits
The offered salary will be aligned with the company’s salary structure and will reflect the candidate’s qualifications and professional experience
About us
Ghassan Aboud Holding is a UAE- headquartered international conglomerate with offices in Australia, Belgium and Syria.The vision has grown from its roots in automotive to diverse sectors including hosptitalty, logistics, food distribution & retail and healthcare.
Required employees number
1
Posted On
Jun 15, 2026
Expiry Date
Jul 15, 2026
Photo
Required
CV Language
English
