Job ID
46368
Job Title
Digital Marketing Specialist
To work for
Dama Rose Hotel
Country
Syria
City
Damascus
Field of Work
Marketing
Job Type
Full time
Military service
Not Specified
Minimum Education Level
Bachelor/ License Degree
Responsibilities
1-Performance & Paid Marketing:
- Plan, launch, and optimize paid campaigns across: Google Ads (Search, Display, Performance Max), Meta Ads (Facebook & Instagram) and Retargeting campaigns
- Optimize campaigns based on: Cost per booking / lead, Conversion rate, ROI and ROAS
-Coordinate budgets and campaign priorities with the Marketing Director.
2- Demand Generation & Growth:
- Support hotel occupancy and restaurant traffic through digital channels.
- Design campaign funnels for: Direct bookings, Restaurant promotions and Events and seasonal offers.
- Work closely with Sales and Marketing to align campaigns with targets.
3- Website,SEO & Conversion Optimization:
- Manage and improve the hotel website from a marketing perspective
- Implement SEO strategies for: Brand keywords, Hotel-related and destination keywords
- Optimize landing pages and booking paths
- Improve conversion rates, not just traffic
-📌 Website is a sales tool, not a brochure.
4- Tracking, Analytics& Reporting:
-Set up and monitor tracking tools (Google Analytics, pixels, conversions).
- Analyze performance across all digital channels.
- Prepare clear performance reports.
- Use data to support decisions, not assumptions.
- Plan, launch, and optimize paid campaigns across: Google Ads (Search, Display, Performance Max), Meta Ads (Facebook & Instagram) and Retargeting campaigns
- Optimize campaigns based on: Cost per booking / lead, Conversion rate, ROI and ROAS
-Coordinate budgets and campaign priorities with the Marketing Director.
2- Demand Generation & Growth:
- Support hotel occupancy and restaurant traffic through digital channels.
- Design campaign funnels for: Direct bookings, Restaurant promotions and Events and seasonal offers.
- Work closely with Sales and Marketing to align campaigns with targets.
3- Website,SEO & Conversion Optimization:
- Manage and improve the hotel website from a marketing perspective
- Implement SEO strategies for: Brand keywords, Hotel-related and destination keywords
- Optimize landing pages and booking paths
- Improve conversion rates, not just traffic
-📌 Website is a sales tool, not a brochure.
4- Tracking, Analytics& Reporting:
-Set up and monitor tracking tools (Google Analytics, pixels, conversions).
- Analyze performance across all digital channels.
- Prepare clear performance reports.
- Use data to support decisions, not assumptions.
Qualifications
- 2-3 years of experience in digital marketing.
- Hospitality industry experience OR agency background is mandatory.
- Strong hands-on experience with: Google Ads, Meta Ads and Campaign optimization.
- Solid understanding of: Funnels, Conversion tracking and Customer acquisition cost.
- Experience working with multiple campaigns and priorities.
-Analytical, performance-driven mindset.
- Hospitality industry experience OR agency background is mandatory.
- Strong hands-on experience with: Google Ads, Meta Ads and Campaign optimization.
- Solid understanding of: Funnels, Conversion tracking and Customer acquisition cost.
- Experience working with multiple campaigns and priorities.
-Analytical, performance-driven mindset.
Specific Vacancy Requirements
- Experience with hotels, restaurants, or lifestyle brands.
- Experience managing budgets and performance targets.
- Familiarity with booking engines or lead-based businesses.
- Ability to work in fast-paced, multi-brand environments.
- Experience managing budgets and performance targets.
- Familiarity with booking engines or lead-based businesses.
- Ability to work in fast-paced, multi-brand environments.
Salary and Benefits
- As per Dama Rose Hotel salary scale
- Social Security.
- Medical Insurance
- Social Security.
- Medical Insurance
About us
The Dama Rose Hotel, a distinguished landmark in Damascus with a rich history since its 1978 inauguration by the global Le Meridien chain, founded by Air France and once comprising 60 hotels, has stood as a cornerstone of the city's hospitality. Originally established under a 30-year investment agreement, which was later extended for an additional decade during the era of President Jacques Chirac, the hotel transitioned through esteemed managements, including Starwood Worldwide and the Turkish Dedeman company, before its stewardship returned to the Ministry of Tourism. As of October 1, 2025, the hotel proudly begins a new investment chapter while retaining its iconic name, continuing an unwavering commitment to creating exceptional guest experiences through timeless elegance and genuine, personalized service. Our team remains our greatest asset, and we foster a culture where professionalism and passion are nurtured, inviting you to join a living legacy dedicated to the highest standards of quality and guest satisfaction
Required employees number
2
Posted On
Jan 13, 2026
Expiry Date
Feb 12, 2026
